Better Setters was one of the first projects I worked on in 2023. They approached Premier Marketing, a white-label client of mine, requesting help with their visual identity and messaging.
The core value behind Better Setters was taking the hassle of finding appointments out of the picture for businesses. They generated the leads, qualified them, then put the appointment on the client’s calendar. All that was left to do was close them.
As a business owner, I know how frustrating lead generation can get sometimes. So I wanted to design a brand that helped the client feel carefree, and take the huge weight of prospecting off their shoulder. Interestingly enough, I was drawn to Purple Mattress and their branding. Completely different niche, but their messaging was the same; comfort and reassurance.
Sticking with the color purple, I strayed away from the super-serious messaging found in the lead generation market. Instead, I opted for a more humorous, aloof tone, to where a client would say to themselves “I want that to be me”. I used imagery of people relaxing or on vacation, to showcase putting one’s agency on autopilot. The ribbon logo was designed to signify the flow of leads coming into the business, as well as reference the “S” in setter.
The end result was a much needed refresh for Better Setters, that allowed them to emotionally connect with their audience, instead of relying on statistics or case studies.
Client
Premier Marketing
Date
January 18, 2023
Platform
Adobe
Services
- Brand Strategy & Identity