I was brought on in early 2019 to help Krush Energy Drink Inc. develop their initial brand from the ground up. All they had was their product: a clean, health focused energy drink, and a logo. After narrowing down target markets and project goals, I set out to design their brand and web experience.
The energy drink market is heavily saturated with multiple brands, such as Bang, Monster, and Rockstar. These brands all had one thing in common though, their visuals were very complex.
The core value of Krush was to offer a healthy energizing drink that boosted energy without crashing. This was accomplished by eliminating many ingredients found in competitor’s drinks. Using this unique characteristic, I designed a minimalistic, millennial focused brand for their product.
Instead of having flashy graphics or intricate designs, Krush relies on it’s simplicity to stand out on shelves. The bright colors turn heads, and the horizontal logo encourages people to investigate. Plus, having a can design that consumers could easily “crush” in their hands further strengthened the branding message.
After finalizing the brand visuals and guidelines, I set up their initial web presence. Again focusing on minimalism, their site stood out from the competitors by featuring much more white space, both to support the cleanness of their product, and allow the flavor colors to pop.
Krush Energy Drink launched in September 2019 to a large success, and went on to land a wholesale deal to feature their products in stores across the United States.
Client
Krush Energy Drink
Date
September 1, 2019
Platform
WordPress | Adobe
Services
- Brand Strategy & Identity
- Graphic Design
- Package Design
- UX / UI
- Web Development