Revver Digital needed a new website to appeal to yacht brokers and buyers. While Boats for Sale was focused on smaller vessels, Yachts for Sale would feature larger, more luxurious ships.
The design was challenging, since I had to balance both the luxury feeling yacht owners are accustomed to, but still match the “fun” branding of Boats for Sale.
While most yacht sites featured poor UI and confusing navigation, my primary focus was designing an experience that made it easy for brokers and buyers to come together. I used platforms such as AirBNB, James Edition, and Yacht.co for inspiration.
The launch was a rousing success. Yachts for Sale debuted at the 2023 Miami International Boat Show, receiving numerous complements from brokers about the design and ease of use.
Client
Revver Digital
Date
February 15, 2023
Platform
WordPress
Services
- UX / UI Design
- Page Mockups
- Web Development