As part of the Revver Digital team, I was responsible for modernizing all existing sites. Out of all the 30+ dealership sites to design, the biggest site to tackle was OneWater’s nationwide yacht dealership, OneWater Yacht Group.
The site was in desperate need of an upgrade. Confusing layouts, outdated graphics, and more plagued the initial design. I was put in charge of researching, conceptualizing, and producing a sleek, luxury site that OWYG could debut at the annual Miami International Boat Show.
Drawing inspiration from other luxury brands such as Bentley, Rolls Royce, and Louis Vuitton, I crafted a minimalist user interface that better matched today’s luxury marketplace. Instead of dull, outdated blue tones, the site would be primarily white, with splashes of color from the yacht photography.
OWYG debuted their new site at the 2023 Miami International Boat Show.
Client
OneWater Yacht Group
Date
February 1, 2023
Platform
WordPress
Services
- UX / UI Design
- Page Mockups
- Development