Kurino

Freelancers have to wear multiple hats if they want to make their business a success. The startup Kurino wanted to make the finance part of freelancing easier, by developing an easy-to-use app where freelancers could keep track of their income and expenses, as well as send out invoices and even photograph receipts.

I worked with the Kurino team on a brand strategy that would appeal to all freelancers, big and small, to help make their lives easier, so they could spend less time keeping track of finances, and more time doing what they love.