Vitalize is a nutritional supplement gummy brand based out of Australia. The vision was very simple; Create a brand focused on what the product does best, which is helping customers get their daily vitamins. I created the slogan “Restore & Refresh” to hone in on the refreshing feeling a person gets when they are living healthy. They’re more energetic, more outgoing, and have a refreshed perspective on life. The half-tone design was inspired by the ingredients in the gummies, which help deliver nutrients to the body much quicker than ordinary food. The fast, flowing nature embodies movement, which is what people will want to do once they’ve taken a Vitalize gummy.